TQPR Malaysia


Journalists Get ‘Hands On’ Cooking Experience

TQPR Malaysia Client News

6th February 2013

Journalists attending the Dumex Chef Cilik Season 2 launch event got the chance to put their culinary skills to the test during an interactive cookery session.

After a very successful press conference (organised jointly by TQPR Malaysia and the Astro PR team) and a demonstration from the stars of Chef Cilik, some of the journalists got the chance to get stuck in and put their cooking skills on show – all under the eagle eyes of the show’s judges.

While the finished creations may not have reached 5-star standards there was general agreement that the result were very good for a first effort and most importantly everyone had fun.

Commenting on the event Danone Dumex’s Senior Brand Manager Korula Matthew Chandy said, “…it was a very buoyant press conference with a good agenda and loads of action.”

 About Chef Cilik 5 Power Nutri 

Dumex Chef Cilik 5-P©wer Nutri is set to air on 20 February 2013 on Astro RIA (Channel 104) and will be hosted by Malaysian celebrity, Yasmin Hani.

Aimed at promoting nutrition for healthier Malaysian children, the show encourages family bonding through the adoption of healthier eating habits. The reality cooking competition sees 27 pairs of contestants vying to win cash prizes totalling RM50,000 with their creation of tasty and healthy meals.

To spice things up, there has been some changes in the judging panel. In addition, to the Season One judges, the familiar Chef Andri, freelance chef and culinary consultant and Puan Nor’azah Mohd Sidi, Dumex nutritionist, Season Two will introduce Dato’ Fazley Yaakob, winner of MasterChef Selebriti Malaysia 2012.

Conceptualised as a fun, reality cooking competition, this collaboration between Danone Dumex (Malaysia) Sdn Bhd (Danone Dumex) and Astro hope to further strengthen Danone Dumex’s message of nutrition for healthier Malaysian children.

Ms Toni Brendish, Managing Director of Danone Dumex (Malaysia) Sdn Bhd, said Dumex Chef Cilik 5-P©wer Nutri emphasises that there does not need to be a trade-off between taste and nutrition. “As a brand with a 55-year heritage, we know that good nutrition and a balanced diet is the foundation of a healthy life. Through Dumex Chef Cilik 5-P©wer Nutri, we want to encourage families to adopt healthier eating habits.”