Talk like a PRO
TQPR Malaysia News
7th February 2013
Ever been confused by public relations jargon? Well you have no excuse now.
The Worldcom Group has created a glossary of 350 words and phrases commonly used by public relations professionals around the world. Now you too can talk like a PRO.
Many of these terms will undoubtedly be familiar, but there are hidden gems on every page that provide insights on how public relations and communications are viewed in different countries and regions. Our partner in Cape Town, South Africa offers us “Blegging,” the practice of asking bloggers for free assistance. Our partner in Indonesia captures the importance of reaching rural markets through “Community Audio Towers” that narrowcast information about agriculture, health and nutrition. Our partner in Japan offers us “Kizuna,” a term to describe a common hardship that unites people.
This e-glossary is a tangible symbol of why TQPR Malaysia is proud to be a member of Worldcom, the largest, oldest and most respected partnership of independent agencies in the world. As our clients increasingly engage in campaigns and business relationships in every corner of the globe, they count on TQPR Malaysia and our 109 partners across six continents to create effective, localized and culturally appropriate public relations and marketing campaigns.