Bangkok — April 29, 2022 — This year, Prime Day, Amazon’s annual shopping event, will take place in July in more than 20 countries. Prime Day provides third party sellers, including those from Thailand, with an opportunity to market their products to more than 200 million Prime members around the world who are excited to shop for great deals. During the event, Prime members will be able to save on products from domestic brands and small businesses across every category.
To prepare sellers for Prime Day, Amazon Global Selling Thailand team has initiated several activities, including: hosting the webinar on how to list products and how to promote through available tools on Amazon and organising scheduled consultation sessions. Cross border Partnered Carrier Program is also launched to Thai sellers to simplify logistics of FBA air express shipments from Thailand to Amazon Fulfillment Centers in the US. This program provides pre-negotiated special rates from the service provider, and allows sellers to book, receive estimates, make payments and track shipments all on Seller Central.
“Last year, we had many Thai sellers participate in Prime Day with impressive result, promoting Thai products such as Thai style apparel, wooden kitchenware and Coral Safe sunscreen. With more than 200 million Prime customers globally, this event is great opportunity for local sellers to increase their brand awareness, connect and capture global consumers through Amazon.” Said Jamie Brennan, Head of Amazon Global Selling Thailand, “This year we look forward to more sellers participating in Prime Day and helping our customers find new and exciting goods from Thailand.”
The number of countries participating Prime Day continues to increase, while participating sellers have broken new sales records every year since Prime Day launched in 2015. Last year, Prime Day 2021 was the biggest two-day period ever for Amazon’s third party sellers, growing even more than Amazon’s retail business. More than 250 million items were purchased by Prime members worldwide, including products from Thailand. Best-selling categories worldwide for Prime Day 2021 included tools, beauty, nutrition, baby care, electronics including Amazon Devices, apparel, and household products.
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