【Release】
2022 Prime Day was the biggest Prime Day event for Amazon’s selling partners
Bangkok, July 20, 2022 – Prime Day 2022 was the biggest Prime Day event for Amazon’s selling partners globally, most of whom are small and medium-sized businesses, whose sales in Amazon outpaced Amazon’s global retail business over the same period.
Globally, Prime members purchased more than 300 million worldwide—making this year’s event the biggest Prime Day in Amazon’s history. Prime members worldwide purchased 100,000 items per minute during this year’s Prime Day event. Some of the best-selling categories worldwide this Prime Day were Amazon Devices, Consumer Electronics, and Home.
“Prime Day is a great opportunity for sellers to celebrate with Amazon’s 300 million customers. Prime day is not only a celebration of Amazon Prime members but also an opportunity for selling partners to gain customers through leveling up their brand awareness and build more sales performance for the rest of the year. This year, more than any other, we are happy to see sellers from Bangkok, Chiang Mai and Phuket actively participating in this worldwide event, and we are thrilled to see Thai sellers continue to thrive year over year during Prime Day”. Said Jamie Brennan, Head of Amazon Global Selling in Thailand.
This year, to prepare Thai sellers for Prime Day, the Global Selling team in Thailand has initiated a series of consultations and training sessions. We also launched the Amazon Partnered Carrier Program, making it easier and more cost-effective for Thai sellers to ship their Fulfilled by Amazon (FBA) products from Thailand to Amazon fulfillment centers in the US.
The best-selling categories from Thailand this Prime Day were Beauty, apparels and grocery.
Amazon Prime Day helps growing my brand sales of 80% and 3.2K pcs product sold in 2 days. It was also an important moment to launch new brand that brought triple sales growth to my brand. – Sub Kaitithitinan, Founder & CEO, Bophie Co., Ltd.
We managed to grow Homtiem’s sale over 850% during Prime Day. Our team and myself are so proud of promoting Thai products to international markets.
We join Prime Day this year with a purpose to launch new product line – anti-stain kids polo, and the launch went well. Our product was ranked number 1 in Kids activewear. – George Hartel, CCO, Supara Group.
This year, Amazon has made it easier than ever to support small businesses. Customers spent more than $3 billion on more than 100 million small business items products included in the Support Small Businesses to Win Big sweepstakes.
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