Amazon Global Selling introduces its strategy for 2023 at the ‘Amazon Global Selling Thailand Business Accelerator 2022


Amazon Global Selling introduces its strategy for 2023 at the ‘Amazon Global Selling Thailand Business Accelerator 2022’ events in Bangkok and Chiang Mai to support the digital transformation of Thai businesses through cross-border e-commerce

  • New resources to help Thai businesses establish their brands in more geographies worldwide with support from Amazon Global Selling at every step of their journey
  • First Time to Extend Business Accelerator in Chiang Mai, empowering local entrepreneurs to capture the opportunity of cross-border e-commerce and reach global customers

BANGKOK – November 11, 2022 – (NASDAQ:AMZN) – Amazon Global Selling team in Thailand continues to introduce innovative tools and services to help businesses in Thailand grow their brands on an international scale. Its flagship event ‘Amazon Global Selling Thailand Business Accelerator 2022’ kicked off in Bangkok today and will first time extend to Chiang Mai on Nov. 15th. The event is catered for brand owners, manufactures and small and medium-sized enterprises (SMEs), aiming to provide an opportunity for Thai businesses to glean information, insights, skills and tools they can effectively use to leverage growth in the fast-expanding cross-border e-commerce sector.

Providing opening remarks at the event in Bangkok was Mr. Robert F. Godec, US Ambassador to Thailand, who highlighted the bright future for the region and promising prospects in terms of fostering greater regional trade ties.

Amazon will continue to empower businesses in Thailand to succeed as it welcomes all brands, from sellers trying a side venture to the ones looking to accelerate their growth through cross-border e-commerce. Currently nearly 2 million SMEs on Amazon are third-party independent sellers, accounting for More than half of all products sold in Amazon’s stores.

An early finding from a 2022 survey by AlphaBeta found the value of Business-to-Consumer (B2C) e-commerce sales earned by Thailand firms from overseas sales has the potential to more than double by 2027 if they invest in cross-border e-commerce. The share of e-commerce sales for Micro-SMEs is estimated to be 31% in 2022 and has the potential to increase to 79% by 2027.

This year, till October, Thai sellers have sold more than 5 million units of product in Amazon’s stores across the world.

“The Department of International Trade Promotion (DITP) has consistently collaborated with Amazon Global Selling Thailand in helping equip Thai SMEs to succeed in their e-commerce journey. I am pleased to share that DITP and Amazon Global Selling Thailand plan to jointly organize roadshows and workshops on e-commerce in key regions of the country in 2023. These activities will help enable more Thai businesses to expand to other markets through Amazon, as well as enhance international recognition for Thai products.” said Mr. Ekachat Seetavorarat, Deputy Director-General, Department of Trade Promotion, Ministry of Commerce.

According to Anand Palit, Head of Global Selling Southeast Asia for Amazon, many SMEs selling now online are poised on the cusp of booming opportunities. The chance to capture a slice of the international e-commerce pie is ripe and Thai businesses should act now to take advantage of it.

“There are immense opportunities internationally and Amazon offers the tools and services that can help Thai businesses build the foundation to accelerate their brand sales to the world.”

“Our strategy to help Thai businesses succeed for the year ahead is to introduce tools, resources and ramp up support to empower independent entrepreneurs to dream big, and make Amazon the best place to grow their brands. Our focus also includes deepening collaborations across sectors to foster even greater successes for Thai businesses in the future.”

The four core initiatives include: 1) Supporting Thai businesses cross-border digital transformation through Amazon’s global scale and resources. Amazon now covers 22 stores, ship products to over 200 countries, and have more than 400 fulfilment centers worldwide, these are all infrastructures sellers can leverage; 2) Incubating entrepreneurship and support brand owner success. Global selling will enhance the seller ambassador program and will expand opportunities for sellers to connect and exchange both online and offline; 3) Roll out more innovative tools and services to empower Thai businesses, such brand building tools as Brand Registry and Brand Stores, Premium A+ Content, selection tools as Product Opportunity Explorer; and 4) Introducing incentives provided by Amazon to get Thai businesses started on their cross-border e-commerce journey, such as providing up to USD 50,000 incentives to new seller support, including Fulfillment by Amazon and Amazon advertising credits.

“Amazon is committed to innovating on behalf of sellers, focusing on creating growth and opportunity for businesses in Thailand through education, advocacy and partnerships. We have worked closely with government agencies as DITP to jointly enhance the transformation through cross-border e-commerce and will continue these efforts in 2023. Besides, we also encourage and help local sellers to participate in Amazon’s Climate Pledge Friendly program to jointly enhance a sustainable development model.” said, Jamie Brennan, Head of Amazon Global Selling team in Thailand.

There are more than 28,000 people focused on supporting selling partners in creating thriving businesses selling in Amazon’s store, and Amazon continued to expand and enhance Amazon Seller University, offering more digital and in-person educational resources to early stage entrepreneurs and sellers. Amazon Global Selling team in Thailand are riding on these global resources and provide SMEs with dedicated local efforts, such as Thai Seller Support, and Thai contents in Seller University, the team is committed to help more Thai businesses entering and scaling their path internationally through global selling on Amazon stores worldwide.

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