Bangkok-based entrepreneur launches ‘The Fit Guide’ – a new global standard for gyms, dubbed The “Michelin Guide of Fitness”

Press Release

Bangkok-based entrepreneur launches ‘The Fit Guide’ – a new global standard for gyms, dubbed The “Michelin Guide of Fitness”

BANGKOK, THAILAND, 5 April 2023 – Bangkok-based entrepreneur Jack Thomas, founder of BASE gyms, has launched The Fit Guide (“TFG”), a pioneering rating system for the world’s leading fitness clubs, gyms and studios.

While restaurants and hotels have long had the respected starred system for recognising excellence, there has been no such global authority for the fitness industry – until now.

Conjured up over dinner in Bangkok in early-2022 by one of the city’s leading fitness entrepreneurs, Jack Thomas, and hospitality expert, Matt Lavender, the concept of The Fit Guide TFG is to create a concise global resource for fitness lovers looking for the very best clubs and studios in their own city – or for when they are traveling.

Equally, TFG will also help fitness business owners by providing a tool to monitor and improve the quality of their service.

“Restaurants have had the Michelin Guide for over 100 years and hotels have had the five-star rating system for decades. We thought it was time fitness had its own global standard that celebrates and recognizes excellence.” said Jack Thomas, co-founder of TFG and host of the Fitness Business Asia podcast.

TFG will help fitness enthusiasts and travelers find the world’s best yoga, pilates, barre, cycling, HIIT and strength studios. For business owners and fitness managers, TFG offers resources and processes to create memorable, five-star experiences that keep customers coming back.

TFG’s evaluations are conducted by anonymous inspectors and cover over 250 objective standards across the whole customer journey. Top clubs will be awarded four and five-star ratings, with special mentions given to clubs that have been ‘Recommended’ and ‘Rated’.

“The success of our Bangkok-based gyms and podcasts have given us the experience and connections to build this new platform, which we believe has the potential to revolutionize fitness globally,”  added Jack, whose business BASE was voted Asia’s ‘Gym of the Year’ in 2018 by Fitness Best, and ‘Bangkok’s Best Studio’ in 2020 and 2022 by ClassPass.

With a combined 30 years of experience in fitness and hospitality respectively, Jack and Matt have launched TFG in New York, with London then Singapore to be released in the coming months. Bangkok and other leading fitness cities around the world will launch later this year.


For more information about The Fit Guide, visit or email

The Fit Guide Contact

About The Fit Guide

The Fit Guide (TFG) is a global rating system for the world’s leading fitness clubs, gyms, and studios. TFG provides a comprehensive and reliable evaluation system for the fitness industry, and serves as a valuable resource for fitness enthusiasts and travelers seeking the best the industry has to offer, and for business owners and managers seeking to create five-star experiences.

About Jack Thomas

Jack Thomas is the founder of BASE, voted Asia’s ‘Gym of the Year’ and co-founder of The Fit Guide, the only global, independent rating system for premium fitness clubs. Jack also hosts the Fitness Business Asia podcast, a weekly show with a mission to raise the standards of Asia’s fitness industry.

For media information, please contact:

Total Quality PR (TQPR) Thailand Co. Ltd.,

Maetavarin Maneekulpan, Tel: 02-260-5820 ext. 115,

Nina Fordham, Tel. 02-260-5820 ext. 119,


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