20 MAY 2020 BANGKOK, THAILAND – BASE, voted Bangkok’s Best Fitness Studio 2020 by ClassPass, has launched a free health and fitness podcast ‘The Build Your Base Show’ with a mission to help the city’s residents build their strongest Bangkok life.
The weekly show launched with six episodes and already ranks number 1 in the podcast charts in the Fitness category for Thailand, reflecting the strong interest in the conversation around healthy living.
Shows include interviews with Dr Priya Khorana, the only Thai national with a doctorate in Nutrition from an Ivy League college, on healthy eating in Bangkok and how to eat to strengthen your immune system against Covid-19.
With health and fitness now a popular occupational choice with Bangkok’s millennials, BASE has also put out an episode with advice on how to successfully build a career in the industry.
“We felt this was the perfect time to release a resource like this to help people in Bangkok stay fit, strong and healthy” said Jack Thomas, founder and CEO of BASE.
“The team at BASE are avid podcast listeners but we couldn’t find a solid English-language resource for healthy living and fitness in Bangkok, so we created the show that we wanted to hear. Thais and expats in the city are more conscious about their health than ever before – we wanted to help fuel this positive trend.”
Jack Thomas, Founder and CEO of BASE / Host of the ‘Build Your Base’ Podcast
There are over 1,000,000 podcasts in circulation which are available for free on any smartphone – the most popular way to listen. This ease of access has helped podcasts increase their popularity across Asia, with year-on-year growth at around 30%.
In the US and Europe podcast downloads have exploded in recent years as people find they are the perfect way to learn and develop whilst commuting or during downtime at home. 32% of Americans now listen to podcasts at least once a month and podcasting ad spend worldwide has increased by a huge 1,000% over the last 5 years.
Research shows that podcast listeners are far more engaged than social media, with 80% of people listening to all, or almost all, of an episode. Asia is still getting used to this form of content, but it’s catching up fast with huge growth predicted over the next few years.
The Build Your Base podcast show is available on Apple podcasts and Spotify podcasts with new episodes being released every Monday.
Listen to the Build Your Base show on Apple podcasts: https://bit.ly/BYBshow
Listen to the Build Your Base show on Spotify podcasts: https://bit.ly/BYBspotify
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