For immediate release
BASE Amarin Celebrates Grand Launch, Partnerships with lululemon and HYROX, and New Fitness Offerings
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BANGKOK, THAILAND, 17 October 2024 – BASE, Bangkok’s award-winning strength and conditioning studio, will celebrate the grand launch of their newest location, BASE Amarin, with a unique, neon-lit workout party on Friday 18th October. The launch event will end with community fitness competitions and games to either view or participate in.
Following the highly successful reopening of BASE Amarin earlier this year, Bangkok’s established fitness brand has elevated the training experience in central Bangkok with innovative programs, a focus on technology exclusive partnerships, and community-driven initiatives.
In celebration of the grand launch, BASE is kicking off an exciting 45-day challenge in partnership with lululemon, starting the day after the event on Saturday 19th October. The goal of the challenge is to complete up to 45 fun fitness tasks, supported by BASE’s expert coaching and lululemon’s top-quality gear. Challenge winners will receive a shopping experience at lululemon’s new CentralWorld store, receiving a full training outfit.
Since opening, BASE Amarin has pioneered numerous initiatives to raise central Bangkok’s fitness options. The club is a HYROX affiliated gym, offering specialized classes and training to help members prepare for the hybrid strength and conditioning fitness racing events in the region, including an upcoming race in Thailand. These classes are designed to build endurance, strength, and functional fitness, aligning with the HYROX global fitness race format that has taken the world by storm.
Alongside its new offerings, BASE Amarin has also launched the BASE Run Club, fostering a running community with weekly runs in Lumphini and Benjakitti parks, as well as track sessions at National Stadium. This initiative offers runners of all levels the chance to improve their performance while connecting with the BASE community.
Jack Thomas, Founder and CEO of BASE, shared his excitement: “We’ve been overwhelmed by the positive response to the reopening of BASE Amarin. Opening again in central Bangkok with a brand new flagship location is an important step in our expansion plans. With our new partnership with lululemon, our HYROX gym-affiliation, and the launch of BASE Run Club, we’re creating even more opportunities for our members to challenge themselves and be part of a thriving fitness community.”
BASE Amarin’s grand launch event promises to be an exciting milestone for fitness lovers in Bangkok, with exclusive giveaways, fitness demonstrations, and opportunities to engage with BASE’s expert coaches and community.
Entry to the lululemon challenge is 7,900 THB and includes 30 classes and the opportunity to win prizes. The challenge runs from 19th October to 2nd December, 2024. Full details are available at: https://basebangkok.com/base-lululemon-challenge-2024
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More info: basebangkok.com — Instagram, Facebook: basebangkok
English: Jack Thomas (Founder & CEO) | tel. 083-838-5810 | email: jack@basebangkok.com
Thai: Chanakarn Lurkraisit (Head of Marketing) | tel. 088-090-6041 | email: kie@basebangkok.com
For media inquiries, please contact:
TQPR (Thailand) Co., Ltd.
Maetavarin Maneekulpan | tel. 02-260-5820 ext. 115 | email: mae@tqpr.com
Manasvee Vinijchaipattanakij | tel. 02-260-5820 ext. 114 | email: oom@tqpr.com