epres is ready to revolutionize Thailand’s hair and beauty scene with the future of high-performance haircare

Press release

epres is ready to revolutionize Thailand’s hair and beauty scene with the future of high-performance haircare

Bangkok, 7 June 2023 – epres™ Professional Bond Repair , the future of high-performance haircare created by the inventor of Olaplex Dr. Eric Pressly, will soon be available in Thailand. Dr. Pressly himself is in Thailand today as part of a campaign to introduce this innovation to the Thai market. Thailand is part of an Asian tour which will see him visit Taiwan, Singapore, Vietnam, Malaysia, and Hong Kong.

Not only is epres Professional Bond Repair perfect for all hair types, it works perfectly with all beauty services. Whether used with color, bleach, straighteners, blowouts, perms, detanglers, relaxers, in-salon treatments or on virgin hair, epres patented treatment formula delivers incredible flexibility and performance. It repairs broken bonds to increase strength and softness, limiting breakage and frizz while restoring hair back to its healthiest state.

Dr. Pressly, first discovered his talent for innovation while pursuing his Ph.D. in materials science, working on everything from developing life-saving pharmaceuticals to inventing a bond-building formula for haircare. Dr. Pressly created epres as the next generation in high-performance haircare. He holds more than 100 patents in bond-repair technology, but he considers epres to be his best invention yet. “I am immensely proud to introduce this unique bond-repair treatment that re-bonds the structure of the hair with maximum efficacy, working to repair chemical, thermal and mechanical damage—all in one simple, acid-free step. Together with Global Style Trading, we very much looking forward to bringing this amazing product to Thai consumers very soon” Dr. Pressly said.

The product range features two first-of-its kind, acid free, bond-building treatments available in the professional and consumer space. Each of the products are equipped with unprecedented Biodiffusion™ technology, which continues to repair hair even after it is dry.

epres will be available for purchase in the 4th quarter 2023 at selected salons and select leading retail stores. For more information, please visit www.facebook.com/epresthailand.

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For media information, please contact:

TQPR (Thailand) Co., Ltd.

Maetavarin Maneekulpan │ Ramon Jiamkanokchai

Tel: (02) 260-5820 ext. 115 │125

Email: mae@tqpr.com │ramon@tqpr.com

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