Hershey Thailand Launches ‘She Inspires’ Campaign to Celebrate Inspirational Women on International Women’s Day 2025
~The brand has dedicated its core range of HERSHEY’S Bars, specially crafted for the Thai market, to celebrate inspiring women, while leveraging AI to help users spotlight their ‘Sheroes’ with personalized appreciation cards ~
HERSHEY’S Limited-edition packaging celebrating International Women’s Day
Bangkok, March 4, 2025: Hershey Thailand, a subsidiary of The Hershey Company and the largest producer of quality chocolates in North America, has launched ‘She Inspires’ campaign for International Women’s Day (IWD) 2025 featuring special limited-edition HERSHEY’S Bars designed with Thai language elements to spotlight the inspirational women in the lives of consumers.
The limited-edition bars pay tribute to the many inspiring Thai women around us with special packaging in four unique designs. Each design features a combination of empowering attributes, making these bars the perfect gift for the women who inspire us, be it our mothers, daughters, sisters, colleagues, soulmate, partner, friends, or female mentors. The ‘She Inspires’ campaign serves as a sweet reminder that extraordinary women aren’t confined to well-known figures, celebrities or icons – there are women in our lives who continue to empower us through their selfless acts of love and kindness.
“There are many women in our lives making remarkable contributions and each of their actions, big or small, makes a difference. The inspiration we need has always been right next to us and we are proud to honor the ‘Sheroes’ near and dear to us,” said Kamy Devaguptapu, Marketing Director, Hershey India & APAC. “The iconic Hershey’s packaging celebrates women who are part of our everyday lives and inspire us in more ways than one, and I hope through this initiative, we inspire our consumers to celebrate their Sheroes and contribute to their moments of goodness.”
“This is an opportunity to recognize the extraordinary women in our lives. We are excited to see consumers discover our unique bars on store shelves and pick up a handful to share with the women who inspire them. Handing someone a ‘She Inspires’ bar is such a small gesture, but the meaning is immeasurable,” Devaguptapu added.
As part of the ‘She Inspires’ campaign, Hershey Thailand is leveraging technology to celebrate inspirational women in Thailand. Everyone is invited to spotlight their ‘Sheroes’ through a dedicated and interactive microsite https://celebratehershe.com/th Each limited-edition HERSHEY’S Bar includes a QR code that leads to this interactive platform, where users can nominate and appreciate their Sheroes. Utilizing an AI-powered tool, consumers can then create personalized appreciation cards in just a few easy steps. Consumers need to upload a photo of their Shero and click on their unique qualities to generate a card and customized poem that matches the personality of their ‘Shero’.
The Microsite allows consumers to upload the photos of their Sheroes and generate a customized card and a personalized poem
The celebration continues on location with Hershey organizing activities from March 7th–9th at CENTRAL WORLD 7th floor (10am to 8pm) and at LIDO EVENT SPACE from March 8-9 (10am to 8pm). Participants can download nomination cards generated on the microsite to print at the event while also enjoying additional chances to win exclusive gifts from Hershey. Additionally, the brand is also running an activation on Hershey Thailand’s Facebook and Instagram inviting everyone to celebrate their closest inspiration, offering consumers a chance to win exclusive Hershey’s prizes.
Gifting these special limited-edition HERSHEY’S Bars is a thoughtful way to show appreciation for the remarkable women who play important roles in our lives. It’s now easier than ever with a ‘Buy 1 Get 1’ promotion available at 7-Eleven stores nationwide from March 6-12, 2025.
The ‘She Inspires’ campaign is a reminder that one doesn’t have to look far as those close to us inspire us daily. By recognizing and empowering women closest to us, Hershey Thailand believes that these individuals can uplift their relationship, communities, fostering a broader positive impact.
About The Hershey Company
The Hershey Company is headquartered in Hershey, Pa., and is an industry-leading snacks company known for making more moments of goodness through its iconic brands, remarkable people and enduring commitment to doing the right thing for its people, planet, and communities. Hershey has more than 20,000 employees in the U.S. and worldwide who work daily to deliver delicious, high-quality products. Hershey has more than 90 brand names in approximately 70 countries, including Hershey’s, Reese’s, Kisses, Kit Kat®, Jolly Rancher, Twizzlers and Ice Breakers, and salty snacks including SkinnyPop, Pirates Booty and Dot’s Homestyle Pretzels.
For over 130 years, Hershey has been committed to operating fairly and ethically. The candy and snack maker’s founder, Milton Hershey, created the Milton Hershey School in 1909, and since then, Hershey has focused on helping children succeed through equitable access to education.
Media Contact:
TQPR (Thailand) Co., Ltd.
Maetavarin Maneekulpan I Tel: (02) 260-5820 I Email: mae@tqpr.com
Titichayapon Angsuwapattanakul I Tel: (02) 260-5820 I Email: nuie@tqpr.com
Hershey Thailand Launches ‘She Inspires’ Campaign to Celebrate Inspirational Women on International Women’s Day 2025
~The brand has dedicated its core range of HERSHEY’S Bars, specially crafted for the Thai market, to celebrate inspiring women, while leveraging AI to help users spotlight their ‘Sheroes’ with personalized appreciation cards ~
HERSHEY’S Limited-edition packaging celebrating International Women’s Day
Bangkok, March 4, 2025: Hershey Thailand, a subsidiary of The Hershey Company and the largest producer of quality chocolates in North America, has launched ‘She Inspires’ campaign for International Women’s Day (IWD) 2025 featuring special limited-edition HERSHEY’S Bars designed with Thai language elements to spotlight the inspirational women in the lives of consumers.
The limited-edition bars pay tribute to the many inspiring Thai women around us with special packaging in four unique designs. Each design features a combination of empowering attributes, making these bars the perfect gift for the women who inspire us, be it our mothers, daughters, sisters, colleagues, soulmate, partner, friends, or female mentors. The ‘She Inspires’ campaign serves as a sweet reminder that extraordinary women aren’t confined to well-known figures, celebrities or icons – there are women in our lives who continue to empower us through their selfless acts of love and kindness.
“There are many women in our lives making remarkable contributions and each of their actions, big or small, makes a difference. The inspiration we need has always been right next to us and we are proud to honor the ‘Sheroes’ near and dear to us,” said Kamy Devaguptapu, Marketing Director, Hershey India & APAC. “The iconic Hershey’s packaging celebrates women who are part of our everyday lives and inspire us in more ways than one, and I hope through this initiative, we inspire our consumers to celebrate their Sheroes and contribute to their moments of goodness.”
“This is an opportunity to recognize the extraordinary women in our lives. We are excited to see consumers discover our unique bars on store shelves and pick up a handful to share with the women who inspire them. Handing someone a ‘She Inspires’ bar is such a small gesture, but the meaning is immeasurable,” Devaguptapu added.
As part of the ‘She Inspires’ campaign, Hershey Thailand is leveraging technology to celebrate inspirational women in Thailand. Everyone is invited to spotlight their ‘Sheroes’ through a dedicated and interactive microsite https://celebratehershe.com/th Each limited-edition HERSHEY’S Bar includes a QR code that leads to this interactive platform, where users can nominate and appreciate their Sheroes. Utilizing an AI-powered tool, consumers can then create personalized appreciation cards in just a few easy steps. Consumers need to upload a photo of their Shero and click on their unique qualities to generate a card and customized poem that matches the personality of their ‘Shero’.
The Microsite allows consumers to upload the photos of their Sheroes and generate a customized card and a personalized poem
The celebration continues on location with Hershey organizing activities from March 7th–9th at CENTRAL WORLD 7th floor (10am to 8pm) and at LIDO EVENT SPACE from March 8-9 (10am to 8pm). Participants can download nomination cards generated on the microsite to print at the event while also enjoying additional chances to win exclusive gifts from Hershey. Additionally, the brand is also running an activation on Hershey Thailand’s Facebook and Instagram inviting everyone to celebrate their closest inspiration, offering consumers a chance to win exclusive Hershey’s prizes.
Gifting these special limited-edition HERSHEY’S Bars is a thoughtful way to show appreciation for the remarkable women who play important roles in our lives. It’s now easier than ever with a ‘Buy 1 Get 1’ promotion available at 7-Eleven stores nationwide from March 6-12, 2025.
The ‘She Inspires’ campaign is a reminder that one doesn’t have to look far as those close to us inspire us daily. By recognizing and empowering women closest to us, Hershey Thailand believes that these individuals can uplift their relationship, communities, fostering a broader positive impact.
About The Hershey Company
The Hershey Company is headquartered in Hershey, Pa., and is an industry-leading snacks company known for making more moments of goodness through its iconic brands, remarkable people and enduring commitment to doing the right thing for its people, planet, and communities. Hershey has more than 20,000 employees in the U.S. and worldwide who work daily to deliver delicious, high-quality products. Hershey has more than 90 brand names in approximately 70 countries, including Hershey’s, Reese’s, Kisses, Kit Kat®, Jolly Rancher, Twizzlers and Ice Breakers, and salty snacks including SkinnyPop, Pirates Booty and Dot’s Homestyle Pretzels.
For over 130 years, Hershey has been committed to operating fairly and ethically. The candy and snack maker’s founder, Milton Hershey, created the Milton Hershey School in 1909, and since then, Hershey has focused on helping children succeed through equitable access to education.
Media Contact:
TQPR (Thailand) Co., Ltd.
Maetavarin Maneekulpan I Tel: (02) 260-5820 I Email: mae@tqpr.com
Titichayapon Angsuwapattanakul I Tel: (02) 260-5820 I Email: nuie@tqpr.com