Hershey Thailand Recognizes the
Impact of Women on International Women’s Day
Limited-edition packaging celebrates SEA female changemakers in recognition of International Women’s Day
Bangkok, February 28, 2024 – The Hershey Company announced its 2024 celebration of International Women’s Day today with limited-edition Hershey’s bars celebrating the impact of women and girls in SEA by showcasing images of inspiring women on the packages. The initiative aims to recognize those who inspire us every day.
The celebration expands onto digital platforms through https://celebratehershe.com/th-th, inviting everyone to recognize and celebrate the ‘SHERO’ within and around us. This recognition aims to inspire one another to continue creating positive impact with limitless potential. Inspired by this year’s powerful theme, ‘Celebrate SHERO Mode’, Hershey aims to leverage our platform to spotlight how women can reach their limitless potential when they are recognized and empowered. Hershey Thailand will be contributing to this global initiative and the meaningful activations around it this year.
Luigi Mirri, General Manager of APAC and India at The Hershey Company, shared his enthusiasm for the company’s involvement in this celebration. He stated “Hershey will utilize its iconic ‘HerSHEy’s’ bar packaging throughout the month-long festivities to serve as a touching tribute that honors and expresses gratitude to inspirational women, particularly those in Thailand who play pivotal roles in daily life, especially during International Women’s Month”.
Celebrating Women and Their Impact in Thailand
This year, Thailand joins the global celebration by bringing the award-winning #HerShe campaign to life. Hershey Thailand will shine a light on the indispensable role and remarkable qualities of women in Thailand and communities worldwide.
Hershey Thailand and other participating international regions are also partnering with Girl Up, a nonprofit that advances girls’ skills, rights, and opportunities to be leaders to amplify the voices of girls and women who are making a difference around the world.
Expanding the Celebration to Social
The #CelebrateShero digital platform has been launched to inspire more moments of goodness, kindness and appreciation throughout the month. This platform gives consumers an opportunity to nominate and celebrate the ‘SHERO’ in their lives, discover inspirational stories, and take a SHERO quiz to uncover the type of SHERO they embody. This initiative serves to inspire and remind everyone of the SHERO within themselves.
Limited-edition packaging celebrates SEA female changemakers in recognition of International Women’s Day with QR code to https://celebratehershe.com/th-th
Everyone is invited to inspire one another by creating personalized heartwarming card to express gratitude for the inspirational women in their lives, using the hashtag #CelebrateShero.
Once personalized, the nomination cards can be easily downloaded and shared on social media platforms or sent directly to the women who have inspired them, spreading joy and appreciation far and wide.
A personalized nomination card allows customers to upload photos or create avatars.
Bringing People Together and Making a Difference All Year Round
Hershey is committed to honoring and empowering women, not just on special occasions, but every day.
As a champion of togetherness, the company has been on a journey to elevate and empower all people and communities, yielding tangible results.
- Under CEO Michele Buck’s leadership, Hershey – one of only 53 Fortune 500 companies led by a woman – achieved 1-to-1 aggregate gender pay equity for salaried employees in the U.S. in 2020; working to achieve globally by 2025.
- Hershey continues to invest in early and mid-career training for its women employees to develop commercial skills and bolster access to opportunity.
- Over the past three years, the company has consecutively been named to Forbes’ list of the World’s Top Friendly Companies for Women.
- Hersey Thailand continuously supports the #HerShe campaign to spotlight on togetherness vision and celebrate the extraordinary achievements of SHEROs who are within and around us.
Learn more about how Hershey celebrates the women and girls making impact around the world on International Women’s Day, throughout the month of March and every day here: https://www.thehersheycompany.com/en_us/home/newsroom/blog.html
About The Hershey Company
The Hershey Company is headquartered in Hershey, Pennsylvania and is an industry-leading snacks company known for making more moments of goodness through its iconic brands, remarkable people and enduring commitment to doing the right thing for its people, planet and communities. Hershey has nearly 20,000 employees in the U.S. and around the world who work every day to deliver delicious, high-quality products. The company has more than 100 brand names in approximately 80 countries worldwide that drive more than $10.4 billion in annual revenues, including Hershey’s, Reese’s, Jolly Rancher and Ice Breakers, and fast-growing salty snacks including SkinnyPop, Pirate’s Booty and Dot’s Homestyle Pretzels.
For more than 125 years, Hershey has been committed to operating fairly, ethically and sustainably. The candy and snack maker’s founder, Milton Hershey, created Milton Hershey School in 1909 and since then the company has focused on helping children succeed through equitable access to education.
To learn more visit www.thehersheycompany.com
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Media Contact:
TQPR (Thailand) Co., Ltd.
Maetavarin Maneekulpan I Tel: (02) 260-5820 I Email: mae@tqpr.com