Nissan’s commitment to launch in Thailand makes the country one of the first globally to have the award-winning e-POWER technology, and first to manufacture it outside Japan.
BANGKOK, Thailand (May 5, 2020) – Nissan in Thailand today officially confirmed it will soon launch its famous e-POWER technology in Thailand. This will make it one of the first countries internationally to have the technology that combines an 100% electric motor with a petrol engine to charge the battery, with no external plug-in charging required. Thailand will also be the first market after Japan to manufacture e-POWER technology.
The e-POWER technology will be unique for the Thai market, with customers receiving all the benefits of a full-electric driving experience – including strong torque and acceleration – without the need to externally charge the vehicle. It is also an exciting technological bridge to full Battery Electric Vehicle (BEV) powertrains, giving consumers the full spectrum of driving experiences and vehicles to suit their lifestyles.
“Nissan’s commitment is to change the way we all drive and live. As leaders in electrification we decided to pledge to continue our timeline to bring this ground-breaking e-POWER technology to Thailand. As a key global production and export hub for Nissan and the regional leader in driving the company’s vision for the electrification of mobility, this reinforces our commitment to Thailand and our valued customers and employees,” said Ramesh Narasimhan, president of Nissan in Thailand.
This announcement also reinforces the importance of Nissan’s electrification vision in Thailand, by ensuring Thai consumers have access to Nissan’s best technology. It also underscores the company’s long-term commitment to Thailand given Nissan’s 10.96 billion baht investment to produce e-POWER technology at the company’s facilities in Samut Prakan. This move further supports the government’s electric vehicle plans designed to expedite Thailand’s electrification roadmap.
Nissan’s e-POWER powertrain technology, which was recently named ‘Technology of the Year’ by the Automotive Researchers’ and Journalists’ Conference of Japan, was an instant hit after launch in Japan in 2016. Two-thirds of all Nissan Note vehicles sold in the country are e-POWER models, making it the best selling vehicle in that segment.
e-POWER drives its technology from the all-new Nissan LEAF, the world’s first mass market 100% electric vehicle, with more than 470,000 units sold globally. Unlike the BEV power system, e-POWER includes a gasoline engine with a power generator, an inverter, a battery, and an electric motor.
The wheels of the e-POWER vehicle are completely driven by the electric motor, powered by the gasoline engine. The engine is not only charging the battery but also giving electricity, through the inverter, directly to the motor. When extra acceleration is required or when climbing a steep hill, the electric motor receives power from both the battery and the engine to enhance its performance. The technology additionaly provides superior fuel efficiency and lower emissions, compared to a traditional internal combustion engine.
The distinctive benefit for Thai consumers is that e-POWER technology uses a 100% electric motor drive system that gives a quiet and responsive EV driving experience, and provides powerful acceleration, quiet operation and excellent fuel efficiency. Nissan’s exclusive system also removes the need for plug-in charging, due to the engine that charges the battery.
“Thailand has been strategically selected to introduce this unique Nissan e-POWER technology following its popularity in Japan. We are very excited to introduce it to our valued Thai customers and showcase our local manufacturing expertise,” Narasimhan concluded.
About Nissan Motor (Thailand)Co., Ltd.
Nissan was established in Japan since 1933 with the commitment to create Innovation that Excites for customer satisfaction. Nissan wants to improve quality of life for people in society by pursuing a goal of zero emission vehicles and zero fatalities on the road with “Nissan Intelligent Mobility”. The company plans to introduce autonomous drive vehicles across regions for safety and more enjoyable driving experience. Nissan started business in Thailand since 1952. Currently, the Nissan Group of Companies in Thailand has subsidiaries five companies, including two of the production bases, over than 180 showrooms and service centers nationwide network. Vehicle range cover all segments includes 11 models spanning the entry level Eco-Car, SUV, Premium Sedans and Pickup Trucks.
For more information about our products, services and commitment to sustainable mobility, visit
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For more information, please contact:
Nissan Motor (Thailand) Co., Ltd. – Communications Department
Tel +66 (0) 2339 3400 Ext. 4113-4114 / Fax +66 (0) 2253 1022 www.nissan.co.th
TQPR (Thailand) Co., Ltd. – Consultant
Tel +66 (0) 2260 5820 Ext. 127