Press release
Prudential is building a better digital experience
with launch of new ‘e-Policy’
Customers can now receive an electronic policy within 15 minutes that is accessible anywhere, anytime
Bangkok, Thailand, 8 February 2022 – Prudential Life Assurance Public Company Limited (Prudential Thailand) is building a better digital experience to improve customer experience with the introduction of ‘e-Policy’ making it easy and convenient for customers to access their policy and benefits, anywhere and anytime.
Customers can easily access the ‘e-Policy’ service by selecting to receive electronic policy when they purchased an insurance plan. Once the policy has been issued, they will receive three important insurance documents via their registered email. These include Policy Information Page (PIP), an e-Receipt, and the signed application document. In addition, customers will receive a confirmation SMS with a download link to promptly open their policy. They can also access their policy on Prudential’s customer portal PRUConnect.
Ms Pasalaree Theerasas, Chief Customer Officer, Prudential Thailand, said that the world has been quickly changing, and Prudential Thailand must be ready to adapt to changes.
“During these challenging times digital platforms are providing key solutions to help all people. Prudential Thailand as a leading insurance company is committed to providing ease and convenience to our customers. The launch of the ‘e-Policy’ is another step to reach the company’s goal of a total customer digital experience and reach a 15% adoption rate in 2022.”
“Benefits include more convenient coverage with the focus on solutions. The ‘e-Policy’ service can help provide solutions including ease of policy access and information security with password access to policy, access anytime and anywhere via PRUConnect. It also reduces the time to issue a policy from days to within 15 minutes after proposal submission, with no waiting for free-look confirmation. In addition, although the e-Policy is currently issued to new policies, we are planning on converting existing policies so every customer can enjoy this convenience with just one click through our PRUConnect” Ms. Pasalaree added.
Prudential Thailand is continually enhancing its ‘e-Policy’ to cover all company’s products, such as Auto Loan (AL) and Personal Accident Insurance (PA).
For more further information, please contact Prudential Thailand’s call center 1621 or visit Prudential Thailand website.
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About Prudential in Thailand
Prudential has operated in Thailand for more than 25 years through Prudential Life Assurance (Thailand) Public Company Limited. Prudential serves more than 1.6 million customers in Thailand and manages more than Thai Baht 115 billion of assets on their behalf. In 2021 the Thailand business grew IFRS operating profits by 33 per cent to USD 101 million and Life Weighted Premium by 11 per cent to USD 343 million (30 June 2021 figures).
For information or images about press release, please contact:
Prudential Life Assurance (Thailand) PCL
Nitipong Srisoontaraporn
Email: Nitipong.Srisoontaraporn@prudential.co.th
Tel: 063-632-2999
Total Quality PR (Thailand)
Jidapa Parry
Email: mint@tqpr.com
Tel: 02-260-5820 ext. 113