Prudential Thailand and OIC improve motorcycle ride safety for kids

Bangkok, Thailand, 8 April 2021 – Prudential Life Assurance (Thailand) Public Company Limited (“Prudential Thailand”) has donated 100 safety helmets to young students at Tungmahamek School in Bangkok to encourage better road safety habits and help reduce fatal road traffic accidents. The donation was made in support of the Office of Insurance Commission’s (OIC) Songkran Holiday road safety campaign, which aims to raise road safety awareness during April when millions of Thais return home to celebrate the festival with their families and friends. The donation was presented by Khun Saipin Choaknumkij, Chief Government Relations Officer of Prudential Thailand, and witnessed by Dr. Suthipol Taweechaikarn, Secretary-General of OIC.

Thailand is among the countries that record the highest number of road accidents in the world, with over four in five accidents (85.2%) involving motorcycles. Additionally, over 80% of motorcycle-related deaths are caused by head injuries. For almost a decade, Prudential Thailand has supported the OIC’s campaign to help reduce the number of accidents in Thailand by educating the youth across the country about road safety.

Prudential Thailand’s support to the Songkran Holiday campaign is in line with the SAFE STEPS, one of the flagship programmes developed by Prudence Foundation, the community investment arm of Prudential in Asia and Africa, to raise awareness and provide life-saving educational messages on natural disasters, first aid, and road safety. SAFE STEPS Road Safety programme was developed in partnership with National Geographic, International Federation of Red Cross and Red Crescent Societies and the Federation Internationale de l’Automobile (“FIA”). The long-term educational programme includes six education videos on topics including motorcycle safety, wearing seatbelts, and following speed limits.



Prudential has operated in Thailand for more than 25 years through Prudential Life Assurance (Thailand) Public Company Limited. Prudential serves more than 1.6 million customers in Thailand and manages more than Thai Baht 112 billion of assets on their behalf. In 2020 the Thailand business grew IFRS operating profits by 23 per cent to USD 203 million and Life Weighted Premium by 8 per cent to USD 667 million. (31 December 2020 figures).


Prudence Foundation is the community investment arm of Prudential in Asia and Africa. Its mission is to secure the future of communities by enhancing education, health and safety. The Foundation runs regional and local programmes in partnership with NGOs, governments and the private sector in order to maximise the impact of its efforts. Prudence Foundation leverages Prudential’s long-term mindset and geographical scale to make communities safer, more secure and more resilient. The Foundation is a Hong Kong registered charitable entity.

For more information, please visit Prudence Foundation.


SAFE STEPS is a multi-platform mass awareness programme that provides vital lifesaving tips on natural disaster events, road safety and first aid. SAFE STEPS is created and developed by Prudence Foundation, in partnership with the International Federation of Red Cross and Red Crescent Societies, National Geographic and the Federation Internationale de l’Automobile. It aims to raise awareness and provide easy-to-understand educational information on life-threatening issues in the hope of saving lives and building more resilient communities.

For more information, please visit SAFE STEPS

For information or images about press release, please contact:

Total Quality Public Relations (Thailand)

Krittipanya Charoensuk (Phoom)

Tel. +66 (0) 2260 5820 ext. 121 / 092 492 5565



Prudential Life Assurance (Thailand) Public Company Limited

Kanokraht Thimbuntham /

Nitipong Srisoontaraporn

Tel. 0 2352 8115 / 0 2352 8573



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