Prudential Thailand at the forefront of well-being for Thai people

Press release

Prudential Thailand at the forefront of well-being for Thai people

Ongoing support includes free dengue-fever coverage and more activities to look after
Thai society’s physical and mental health

Bangkok, Thailand 22 November 2021 – As a leading insurance company, Prudential Life Assurance (Thailand) Public Company Limited (Prudential Thailand) is focusing on the physical and mental well-being of Thai people. Prudential believes it is important to encourage Thai people and their families to look after their wellbeing, more so during these challenging times.

The effect on the mental health caused by lockdowns in Thailand cannot be ignored. According to
the latest NESDC news, stress and anxiety have gone up a significant level and are leading to increased mental health problems in Thailand. Prudential has recognized the increased need for care and has provided resources since the COVID-19 pandemic began in 2020. A wellness campaign to support the health and well-being of Thai people was launched by creating MEME stories and GIFs with light-hearted content to help spread happiness, without ignoring the realities that the Thai people face. Working from home has led to increased loneliness, strain on health, and feeling isolated. This MEME campaign by Prudential supports Thai people by creating positive conversations on mental health.

In addition, to help Thailand face this challenge together, as part of its ‘We DO Well Together’ campaign, a new pillar, ‘We DO More’ was launched. Prudential not only helps the Thai people in the fight against COVID-19, but also protects them against other diseases, especially a seasonal disease like dengue fever. According to the latest research from Thailand’s Department of Disease Control, it is found that from
1 January to 6 September 2021, there were 6,689 cumulative cases infected with dengue fever in Thailand. PRUDengue provides comprehensive dengue fever protection that includes 20,000 Baht lump sum coverage upon diagnosis and 50,000 Baht in the event of death from all causes1 2, plus an additional 50,000 baht if death is caused by dengue3.

To qualify, existing customers must be between 7 to 60 years of age and have at least one in force policy on the registration date. Customers are limited to one dengue policy per user account on the Pulse by Prudential super application (Pulse) and should check eligibility to receive a voucher for PRUDengue coverage from now – 31 December 2021. Pulse by Prudential is the first-of-its-kind digital health and wellness application in the region, leverages cutting-edge technology and AI capability to provide holistic health management services and latest health content and news to its users.

For more additional information on PRUDengue, please contact Prudential Thailand’s Call Center 1621 or email:

1 A claim for death owing to suicide within 12 months of the date of inception of the policy shall not be admitted.

2 A claim for death owing to homicide by the beneficiary shall not be admitted.

3 The policy has 14-day waiting period.



Prudential has operated in Thailand for more than 25 years through Prudential Life Assurance (Thailand) Public Company Limited. Prudential serves more than 1.6 million customers in Thailand and manages more than Thai Baht 115 billion of assets on their behalf. In 2021 the Thailand business grew IFRS operating profits by 33 per cent to USD 101 million and Life Weighted Premium by 11 per cent to USD 343 million. (30 June 2021 figures)


Pulse by Prudential (Pulse) is an all-in-one digital health app and the first of its kind in Asia and Africa to offer holistic health management to consumers. Using AI-powered self-help tools and real-time information, the app serves as a 24/7 health and wellness partner to users, helping them prevent, postpone, and protect against the onset of diseases. Pulse is part of Prudential’s region-wide strategy to provide affordable and accessible healthcare to everyone across Asia and Africa by leveraging digital technologies and best-in-class partnerships.

Following the regional launch of Pulse in Malaysia in August 2019, Pulse is now available in a total of 11 markets in Asia and six in Africa, and includes a growing suite of value-add services, such as a symptom checker and health assessment, personal wellness services, and video consultations with certified doctors and specialists.

Since its launch, Pulse has been downloaded more than 31 million times (as at September 2021) in Asia and Africa. Pulse is currently available on the Apple/Google Play stores in Cambodia, Hong Kong, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Taiwan, Thailand, Vietnam in Asia, and Cameroon, Ghana, Kenya, Nigeria, Uganda and Zambia in Africa.

For information or images about press release, please contact:

Total Quality Public Relations (Thailand)

Krittipanya Charoensuk (Phoom)

Tel. +66 (0) 2260 5820 ext. 121 / 092 492 5565


Prudential Life Assurance (Thailand) Public Company Limited

Vararat Chevavichavankul /

Nitipong Srisoontaraporn

Tel. 093 956 5563 / 0 6363 22 999



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