Prudential Thailand innovates and enhances digital solutions for SMEs and group-insurance customers

Press release

Prudential Thailand innovates and enhances digital solutions for
SMEs and group-insurance customers

Company ready to be the best partner and unleash the ‘Power of Human Resources’ for SMEs and corporate customers

Bangkok, Thailand 4 October 2021 – Prudential Life Assurance (Thailand) Public Company Limited (Prudential Thailand) is moving towards digitalising its products and services by recently launching human resources services. The new services offer corporate and business customers the flexibility to choose and adjust insurance benefits to suit every type of enterprise needs with 24/7 access to Pulse by Prudential application, an all-in-one digital health app and the first of its kind in Asia and Africa to offer holistic health management to consumers.

By focusing on the development of a complete digital ecosystem, Prudential Thailand is confident and ready to be the key business partner for like-minded and forward-thinking groups, in order to facilitate and enhance business capabilities through people empowerment. Prudential Thailand’s corporate customers, both SMEs and large corporations, can meet the well-being needs of all employees through Prudential’s new digital solutions as well as life and health group insurance offers.

Mr Robin Spencer, Chief Executive Officer of Prudential Thailand said, “Prudential Thailand is ready to be the best partner for our corporate customers. We have invested and accelerated our development of new digital solutions and technologies. This includes our Pulse by Prudential app and our large suite of products, such as group insurance offers that are adjustable for changing business conditions and are designed to help maintain the physical and mental health of all employees.

In the current situation, many companies and organizations have had to make significant changes to adapt. To help employees adjust and thrive with these changes, health technology can play a part by providing access to wellness services,” he said.

According to a recent study titled ‘The Pulse of Asia – The Health of Asia Barometer’*, more than 88% of Thai people are using digital technologies to help manage their personal health during the ongoing COVID-19 pandemic. However, more than 50% of respondents cited financial constraints as the main factor affecting their access to technology.

“Prudential Thailand is confident that our digital solutions, technologies, and insurance products will help the employees of our SME and corporate customers overcome such limitations and also enable the companies to meet the needs of their employees,” Mr. Spencer, added.

The company’s solutions are customer centric and integrates technological capabilities to digitally optimize services. The benefits that group insurance clients can enjoy include:

  • Flexibility to covers all needs of each individual business

Products and solutions that alleviate employees’ burden from unexpected events. This includes being able to choose coverage benefits to suit the needs of each business, inclusive of daily compensation and coverage of medical expenses (both outpatient and inpatient) due to accident, critical illnesses, permanent disability, or death.

  • Worry-free nationwide coverage

Prudential Thailand has a network of more than 500 hospitals nationwide. This makes it easy for all customers to receive treatment without prior appointment**, just by showing their ID card.

  • 24/7 Peace of mind with easy and hassle-free accessibility

Peace of mind for customers with easy-to-claim insurance, wherever they may be, via online channels or Prudential Thailand’s e-Claim on the LINE official account, backed up by 24-hour support service.

– Claims Department Tel. 0 2660 1210

– Customer Service Center Tel. 1621 Monday-Friday 8.30-19.00, Saturday 8.30-16.00

  • Access to digital health and well-being solutions via Pulse by Prudential

Free teleconsultation service for group insurance customers with Outpatient (OPD) benefits that include medical certification issuance, medical prescription and delivery***

For more information, please contact Prudential’s Customer Service Center on Tel. 1621 or visit its website

*“The Pulse of Asia – The Health of Asia Barometer” conducted by The Economist Intelligence Unit (EIU), sponsored by Prudential Corporation Asia (Prudential), December 2020, The study surveyed 5,000 young adults in 13 target markets across Asia.

** Please see details, terms and conditions in policy.

*** Service costs are aligned with outpatient benefit requirements and do not include drug delivery charges. Buyers should carefully ready coverage terms and conditions each time before deciding to purchase insurance.



Prudential has operated in Thailand for more than 25 years through Prudential Life Assurance (Thailand) Public Company Limited. Prudential serves more than 1.6 million customers in Thailand and manages more than Thai Baht 112 billion of assets on their behalf. In 2020 the Thailand business grew IFRS operating profits by 23 per cent to USD 203 million and Life Weighted Premium by 8 per cent to USD 667 million (31 December 2020 figures).

For information or images about press release, please contact:

Total Quality Public Relations (Thailand)

Krittipanya Charoensuk (Phoom)

Tel. +66 (0) 2260 5820 ext. 121 / 092 492 5565


Prudential Life Assurance (Thailand) Public Company Limited

Vararat Chevavichavankul /

Nitipong Srisoontaraporn

Tel. 093 956 5563 / 0 6363 22 999


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