Prudential Thailand partners The 1 to launch ‘The 1 Smart Savings’

Press release

Prudential Thailand partners The 1 to launch ‘The 1 Smart Savings’

New insurance and savings product designed for people who want to save smart

Bangkok, Thailand 14 December 2021 – Prudential Life Assurance (Thailand) Public Company Limited (Prudential Thailand), in collaboration with The 1, continue to offer Thai people new opportunities to protect and secure their financial future by launching its latest insurance product – ‘The 1 Smart Savings’ – a smart life insurance savings plan for smart people.

This new service is part of Prudential Thailand’s strong partnership with The 1, two companies with the same purpose to help Thai people get the most out of life. The 1 Smart Savings is for smart people who want to get a head start on their long-term saving goals while enjoying tax deductions and earning more benefits from The 1.

These include:

  • Pay in only four years to receive long coverage period of 12 years starting with sum assured from 30,000 THB up to 200,000 THB.
  • Receive potential total benefits of up to 445%.
  • Get biennial cash-back valued 2% of the sum assured at the end of second policy year, and an additional 2% refund every two policy years.
  • Receive a tax benefit of up to 100,000 THB per year.

Customers can earn even more benefits from ‘The 1’: Insured customers are awarded a single ‘The 1 point’ for every 25 THB spent on the plan during the first policy year. ‘The 1 points’ can be used to redeem rewards, convert to e-Cash Coupons or simply transfer to other members.

The insured for ‘The 1 Smart Savings’ include anyone aged from 20 to 55 years old can easily buy this insurance savings plan available 24/7 through Prudential Thailand’s online channels – anytime, anywhere.

For those customers who purchase from now until 31 December 2021 can enjoy special promotional privileges when paying for ‘The 1 Smart Savings’ insurance using a Central The 1 credit card. Those who use this payment method receive a choice of two additional special promotions:

  • Promotion 1: 0% interest for three months of payment installment plan OR
  • Promotion 2: Get cash back of up to 2,000 THB for those who paid in full*

Explore more about The 1 Smart Savings at a pop-up booth at Eden Zone @ Central World during 13-19 December 2021 and grab a chance to win special promotion or contact Prudential Thailand’s Customer Service Center Tel. 1621 or visit The 1 Smart Savings for more information.

* Terms and conditions apply:

• Pay insurance premiums of between 40,000-79,999 THB to receive 600 THB cash back

• Pay insurance premiums of between 80,000-99,999 THB to receive 1,200 THB cash back

• Pay insurance premiums of between 100,000 THB or more to receive 2,000 THB cash back



Prudential has operated in Thailand for more than 26 years through Prudential Life Assurance (Thailand) Public Company Limited. Prudential serves more than 1.7 million customers in Thailand and manages more than Thai Baht 115 billion of assets on their behalf. In 2021 the Thailand business grew IFRS operating profits by 33 per cent to USD 101 million and Life Weighted Premium by 11 per cent to USD 343 million. (30 June 2021 figures)

About The 1

The 1 – No.1 Digital Lifestyle & Loyalty Platform of Thailand and Southeast Asia under Central Group, aims to provide the best experience for over 18 million members using insights derived from using 360-degree analytical data system and high technology tools in data storage, data analysis, applications and marketing technology, as well as strong alliances in the 1 Ecosystem with Central Group and other business partners in 8 industries including shopping, dining, working, health, travel, living, entertainment and finance.

The 1 has continuously improved and developed to be “New The 1” – Digital Lifestyle Platform which truly provides better experience to all members’ lifestyles under the concept of “EXPLORE to SURPRISE ANYTIME, EVERYWHERE” through the 1 Application.


For information or images about press release, please contact:

Prudential Life Assurance (Thailand) PCL

Vararat Chevavichavankul


Tel: 093-956-5563

Nitipong Srisoontaraporn


Tel: 063-632-2999

Total Quality PR (Thailand)

Jidapa Parry


Tel: 02-260-5820 ext. 113

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