Salesforce launches Pro Suite, an All-in-One CRM Solution with Built-in AI for Thai SMEs to drive sales and customer experience

Salesforce launches Pro Suite, an All-in-One CRM Solution with Built-in AI for Thai SMEs to drive sales and customer experience

Pro Suite helps growing businesses in Thailand get the most out of their CRM, combining Salesforce’s marketing, sales, service, and commerce capabilities in one simple, out-of-the-box experience

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BANGKOK— APRIL 5, 2024 – Salesforce has announced the general availability of Pro Suite for the Thai market, a flexible, scalable, all-in-one offering to help small and medium enterprises (SMEs) get started and scale on the #1 AI CRM. Powered by Salesforce’s Einstein 1 Platform and Data Cloud, Pro Suite is ready to help Thai SMEs grow their operations with one ready-to-use and easy-to-implement solution.

The Federation of Thai Industries (FTI) says that the top business challenge for Thai SMEs is rising business costs, while acknowledging the importance of business transformation in coping with this trend. Refining operational processes, advancing product and service innovation, and elevating customer experiences are the top priorities for Thai businesses to grow amidst higher operating costs and rapidly evolving technology.

With Pro Suite, Thai SMEs can:

  • Break down data silos across multiple tech systems and departments, and create a 360-degree view of customers with Data Cloud. This powers CRM, AI, automation and analytics across any business process.
  • Increase lead generation with campaign templates, content personalisation, and performance analytics to reach the right prospects with the right message at the right time.
  • Drive faster sales with forecasting, quoting, and direct online payments to streamline revenue collection.
  • Answer customer questions fast with chat and messaging capabilities available on customer websites and apps.
  • Extend the power of AI CRM through AppExchange, Salesforce’s trusted enterprise cloud marketplace, with an ecosystem of apps and experts to drive results across any industry, department, or product in Thailand.

Pro Suite scales together with Thai business

Pro Suite expands on the capabilities of Salesforce’s Starter Suite, an all-in-one CRM app with built-in AI that helps SMEs in Thailand to generate leads, win customers and keep them. Salesforce launched Starter Suite in 2023 to equip SMEs with a simple, out-of-the-box CRM with easy-to-use capabilities. It gives employees the tools to handle critical tasks quickly, including tracking sales leads, managing customer service cases, sending customer emails, collecting direct payments, and more.

Pro Suite is built on the Einstein 1 Platform, an extensible enterprise AI platform that empowers SMEs to get started easily with right-sized solutions while ensuring they can scale seamlessly. Pro Suite offers businesses in Thailand a seamless growth path from Starter Suite for growing businesses with the tools they need to support more complex business processes. In addition to the functionality of Starter Suite, Pro Suite provides advanced features and more customization, such as workflow and process automation, sales forecasting and quoting, and live chat for customer service.

Sujith Abraham, Senior Vice President and General Manager for Salesforce ASEAN said, “SMEs form the foundation of the Thai economy, with the number of businesses reaching more than 3.2 million. Services are the largest sector within SMEs and are heavily reliant on building customer relationships. They typically struggle to scale their business to the next phase of growth with limited resources to manage more complex processes. Finding new ways to improve efficiency and innovate is critical to navigating through this challenge and the increasingly competitive business landscape.

“Pro Suite helps Thai SMEs to break the data silos that are hindering them from using AI and automation, and create a unified view of their customer data with Data Cloud. This is the heart of deeper customer relationships. As an affordable, intuitive, and scalable solution, Pro Suite positions Thai SMEs for better productivity and efficiency and solves today’s business challenges” Sujith added.


  • Pro Suite is available today in Thailand.
  • Pro Suite is priced at USD$100 per user per month (approximately 3,600 THB). More details here.

More information:

About Salesforce

Salesforce is the #1 AI CRM, empowering companies to connect with their customers in a whole new way through the power of CRM + AI + Data + Trust on one unified platform: Einstein 1. For more information visit: (NYSE: CRM).

Media Contact

Pharatah Senapan

TQPR (Thailand) Co., Ltd

+66 2260 5820 ext. 121


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