Salesforce Showcases Latest Agentic AI Innovations at
Agentforce World Tour Bangkok
Deeply unified platform with Agentforce, Data Cloud and Customer 360 applications key to unlocking new avenues of productivity, innovation and growth
Thai customers Dohome and Pacific Cross Health Insurance share how Salesforce is fueling their digital transformation and paving the way for AI adoption
Bangkok — 20 March 2025 — Salesforce, the world’s leading 1 AI CRM*, today hosted Agentforce World Tour in Bangkok to showcase Agentforce, its digital labor platform for bringing trusted, autonomous AI agents into the flow of work.
Welcoming 500+ registered customers and partners, the event featured inspiring keynotes, a campground with live demos and a hands-on agent building experience, and innovative product and industry-specific sessions to help organizations succeed in the agentic AI era.
Unlocking new frontiers with Agentforce
With the rise of digital labor, Agentforce is opening up new avenues for productivity, innovation and growth by bringing humans and trusted autonomous Agentforce agents together. Integrations with Salesforce’s Customer 360 applications and Data Cloud, allows organizations to build a limitless workforce that can redefine every role and workflow.
“Thai organizations can take their digital transformation to the next level as they build and deploy agents that reason, decide, act, and drive meaningful outcomes,” said Thitirat Tongtavorn, Country Leader of Salesforce Thailand. “Agentforce offers a unified digital labor platform that will help our customers and partners tap on the agentic AI opportunity and revolutionize key industries like retail, manufacturing and financial services.”
At the forefront of digital transformation in Thailand
Supported by a strong push from the government to establish Thailand as a regional technology hub, organizations across both the public and private sector have been increasingly adopting digital technologies. The Digital Economy’s contribution is expected to reach approximately 11 percent of Thailand’s Gross Domestic Product in 2027.
Salesforce has served as a trusted digital advisor for local trailblazers in their transformations, helping them harness unified data from across CRM processes and company touchpoints to deliver seamless, differentiated experiences to customers.
Thai customers Dohome, a leader in the construction materials and home furnishing wholesale and retail business, and Pacific Cross Health Insurance, one of Thailand’s leading insurance companies, shared insights on their digital transformation journey with Salesforce.
Dohome is delivering more personalized service and increased efficiency across its business with Salesforce. Sales Cloud gives Dohome’s sales team a complete view of their customer, improving customer relationships and allowing them to close deals faster with real-time data. With Service Cloud, customer service agents are able to achieve quicker resolution of cases, increasing customer satisfaction, and Marketing Cloud is optimizing key steps in the marketing funnel, such as leads nurturing, so the company can build deeper and more long-lasting customer relationships.
“As a business that caters to both local Thai business and direct to consumers, we need to bring information together from various sources to provide the right products and services for our end users”, said Maruay Tangmitrphracha, Deputy Managing Director, IT & E-Commerce for Dohome. “Salesforce has been a key partner for us in addressing the specific needs of our vast and diverse customer base, and creating a connected experience across channels.”
Pacific Cross Health Insurance is leveraging Salesforce’s Financial Services Cloud to streamline their policy underwriting processes and empower their sales teams with better lead targeting to drive revenue growth. In the next phase of transformation, the company plans to use Salesforce’s AI solutions to uplevel their customer service, policy administration and claim management systems.
“Digital transformation and operational efficiency are key focus areas of our business, in line with our strong commitment to maximizing customer satisfaction and enhancing the overall experience,” highlighted Yotsawanrangsikorn Saksinghanatara, Chief Operating Officer, Pacific Cross Health Insurance. “We’re pleased to be working with Salesforce to scale our business efficiently with automations in our underwriting, sales and application processes, and look forward to growing our partnership to elevate other aspects of our business.”
More Information
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*Content reflects the experiences of Salesforce customers, but your experiences may vary. Customers who purchase our services should make their purchase decisions based on their unique needs, and the Salesforce products and features that are currently available.
About Salesforce
Salesforce helps organizations of any size reimagine their business with AI. Agentforce — the first digital labor solution for enterprises — seamlessly integrates with Customer 360 applications, Data Cloud, and Einstein AI to create a limitless workforce, bringing humans and agents together to deliver customer success on a single, trusted platform. Visit www.salesforce.com for more information.
*Salesforce is the #1 CRM, powered by AI technology and capabilities.
Media Contacts
Pharatah Senapan
TQPR (Thailand) Co., Ltd
+66 2260 5820 ext. 121