The 1 and Prudential Thailand offer special life insurance privileges to The 1 members

Bangkok, Thailand, 20 April 2021 – The 1 in partnership with Prudential Life Assurance (Thailand) Public Company Limited (“Prudential Thailand”) introduces The 1 Legacy, a life insurance policy designed to bring greater peace of mind for retirement exclusively for The 1 members. The plan provides financial security to customers and their loved ones with benefits that include an annual 8% cashback of the initial sum assured from the first policy year until the age of 87, and a maturity benefit of up to 888% of the initial sum assured at the age of 88.

Exclusively to The 1 members, for every 25 baht spent on the plan, one The 1 point will be awarded. In addition, any member who purchases more than 1 million baht premium will get a complimentary upgrade to The 1 Exclusive status for one year. Existing The 1 Exclusive members will also get benefit for status extension by one year.

Mr. Kawin Tangudtaisak, Managing Director – The 1, said: “Our priority is to offer the best possible privileges match with each lifestyle and life stage for The 1 members. Through our partnership with Prudential Thailand we have been able to provide our members health & wellness solutions and extend to financial stability. The 1 Legacy plan is one of the best financial products designed especially for wealth segment which is our high loyalty and long-standing members to better plan for their future with premium benefits.”

Ms. Pasalaree Theerasas, Chief Customer Officer, Prudential Thailand, said: “As Thailand transitions to an aged society, there is greater awareness among the public of effective financial planning. Having the right plan in place provides the opportunity to lead a happy, healthy and worry-free life, and Prudential Thailand is committed to offering a chance for more Thai people to reap the benefits of being financially stable. We are delighted to extend our partnership with The 1 and look forward to bringing more benefits to their members.”

The 1 Legacy helps policyholders save and prepare for the future with an eight-year premium payment term for long-term life coverage of up to the age of 88, as well as receiving an annual cash-back benefit worth 8% of the initial sum assured. When the policyholder reaches the age of 88, they will receive a lump sum worth up to 888% of the initial sum assured – leaving a meaningful legacy to be passed on to dependents and loved ones.

Additionally, policyholders with a coverage period of 10 years and above can benefit from personal income tax deductions on the amount of premium paid for up to 100,000 baht per year.


About The 1

The 1 – No.1 Digital Lifestyle & Loyalty Platform of Thailand and Southeast Asia under Central Group, aims to provide the best experience for over 18 million members using insights derived from using 360-degree analytical data system and high technology tools in data storage, data analysis, applications and marketing technology, as well as strong alliances in the 1 Ecosystem with Central Group and other business partners in 8 industries including shopping, dining, working, health, travel, living, entertainment and finance.
The 1 has continuously improved and developed to be “New The 1” – Digital Lifestyle Platform which truly provides better experience to all members’ lifestyles under the concept of “EXPLORE to SURPRISE ANYTIME, EVERYWHERE” through the 1 Application.

About Prudential in Thailand

Prudential has operated in Thailand for more than 25 years through Prudential Life Assurance (Thailand) Public Company Limited. Prudential serves more than 1.6 million customers in Thailand and manages more than Thai Baht 112 billion of assets on their behalf. In 2020 the Thailand business grew IFRS operating profits by 23 per cent to USD 203 million and Life Weighted Premium by 8 per cent to USD 667 million. (31 December 2020 figures)


For information or images about press release, please contact:

Total Quality Public Relations (Thailand)

Krittipanya Charoensuk (Phoom)

Tel. +66 (0) 2260 5820 ext. 121 / 092 492 5565



Prudential Life Assurance (Thailand) Public Company Limited

Kanokraht Thimbuntham /

Nitipong Srisoontaraporn

Tel. 0 2352 8115 / 0 2352 8573


Posted in