This World Backup Day, Western Digital reminds all to safeguard against loss of personal data

With today’s new normal of remote working and schooling, it has become more critical than ever for digital users to protect work files and materials from data loss. No one wants to face the nightmare of losing an important proposal or college assignment, just because of a computer glitch or water spilling on your devices. Loss of use of your electronic device is bad enough, but it’s so much worse when you’ve lost valuable media and content, especially irreplaceable documents, photos and video files.


As World Backup Day approaches on 31 March, Western Digital invites all PC and smartphone users to back up valuable data across all devices. If you’re looking for ways to back up your PC and smartphone files safely and reliably, here are some tips to prevent data loss:


  • Do not store all files in one place – Keep a backup of all your important files, like documents or work files in one storage place, family photos and videos in another one with a third copy and of everything somewhere else.


  • Look for trusted and high-capacity storage – Many external hard drives are now affordable and available with a variety of storage capacities, such as the stylish WD My Passport or the WD My Passport Ultra with a modern metal design. These portable HDDs fit in the palm of your hand and comes with up to 5TB of storage that lets you start backing up your digital content today.


  • Backing up to a USB drive –Today many devices come with type-c connectors; so, look for ‘future-proof’ storage that supports type-c to help you store your data. You can now count on 2-in-1 flash drives such as SanDisk Ultra® Dual Drive Luxe USB, SanDisk Ultra Dual Drive Go USB Type-C™, and SanDisk® iXpand® Flash Drive Luxe (for iPhone).These dual drives are easy and convenient to operate, and compatible with Macs, tablets, and smartphones. Just plug and play to automatically back up your latest photos, videos, music, documents, and contacts, which can then easily be moved via USB type-c connections to smartphones, tablets, Macs, and USB type-a computers.


SanDisk Ultra® Dual Drive Luxe USB Type-C™ – the all-metal, 2-in-1 flash drive for your USB Type-C™ and Type-A devices

SanDisk Ultra Dual Drive Go USB Type-C™ – the 2-in-1 flash drive for your USB Type-C™ devices and Type-A devices



SanDisk® iXpand® Flash Drive Luxe – easily move files between your iPhone, iPad Pro, Mac, and USB Type-C™ devices, including Android™ phones.


Data backup is such a common and simple practice. But some people have never backed up properly or have trouble selecting a reliable and quality storage option. The WD and SanDisk product family helps you effortlessly work from home and safeguard your most important data. Happy ‘World Backup Day’!

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