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Jolin Tan
Senior Manager, Public Relations
Western Digital Corporation
+65 6572 8783
Ramon Jiamkanokchai
Total Quality PR (Thailand)
+66 2260 5820 ext. 125
Media Alert
WESTERN DIGITAL BRINGS MILESTONE CAPACITY TO EVERYDAY CONSUMERS AS DATA CREATION CONTINUES TO SOAR
Bangkok, February 27, 2023 – To help consumers preserve their ever-growing digital world, Western Digital’s WD® brand is expanding its trusted My Book™ Desktop Storage lineup. Built upon a legacy of technology innovation, the company has released its highest capacity consumer drive ever with the 22TB* My Book™ Desktop Hard Drive, giving people greater flexibility to store more of what they love.
“Consumers continue generating data at a rapid pace. In 2022 alone, the average household worldwide generated more than 20TB of data1 and we expect this number to continue to rise as people continue to consume and create more data,” said John Rydning, research vice president, Global DataSphere at International Data Corporation (IDC), a global market intelligence firm. “While many people rely on the cloud, we know consumers are looking for local storage at their fingertips to help them preserve and readily control their growing amount of personal and business data.”
With more than ten connected devices in the average American household2, the new high-capacity solutions give people a significant amount of space to essentially help backup their personal devices— and possibly even those of their household’s as well. Whether it’s priceless photos and videos or a backup of their most important work files and applications, the WD brand seeks to offer people solutions that keep up with their evolving data storage needs.
“With multiple devices used in our everyday life, we have the ability to instantly create, consume and generate massive amounts of content,” said Susan Park, vice president of product management at Western Digital. “Our goal is to help people easily and reliably store it all.”
The 22TB* My Book offers users the ability to back up and preserve thousands of documents, photos, videos and other files from a variety of storage devices including portable SSDs and HDDs, memory cards and USB flash drives, consolidating them into one organized and easy to access location. For those looking for more robust storage capabilities, the My Book Duo is also now available in a 44TB* capacity, equipped with RAID-optimized Western Digital® drives that are ready to perform at maximum speed and capacity right out of the box. My Book Duo can be reconfigured to RAID-1 for redundancy (data mirroring) or used as two independent drives (JBOD) with the included software.
My Book™ 22TB
My Book™ Duo 44TB
Availability
The 22TB* My Book retails at an MSRP of THB 19,500 while the 44TB* My Book Duo retails at an MSRP of THB 35,900. Both products will be available from 2 – 5 March at Commart Big Deal, BITEC (WD-SanDisk Booth #D1), and after 5 March, at leading retailers and WD online stores across platforms.
Other activities at Commart Big Deal
Visitors to the WD-SanDisk Booth #D1 at Commart Big Deal, BITEC can also expect premium redemptions when purchasing eligible products and a chance to win prizes from a spinning wheel game. In addition, with every purchase of WD and SanDisk products, visitors can participate in a lucky draw to win a Maldives trip package and other prizes.
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About Western Digital
Western Digital is on a mission to unlock the potential of data by harnessing the possibility to use it. With Flash and HDD franchises, underpinned by advancements in memory technologies, we create breakthrough innovations and powerful data storage solutions that enable the world to actualize its aspirations. Core to our values, we recognize the urgency to combat climate change and have committed to ambitious carbon reduction goals approved by the Science Based Targets initiative. Learn more about Western Digital and the Western Digital®, SanDisk® and WD brands at www.westerndigital.com.
* 1TB = 1 trillion bytes. Actual user capacity may be less depending on operating environment and RAID/JBOD configuration.
1 Rydning, John. “Worldwide IDC Global DataSphere Forecast, 2022–2026: Enterprise Organizations Driving Most of the Data Growth.” Global DataSphere, IDC, May 2022, https://www.idc.com/getdoc.jsp?containerId=US49018922.
2 Laricchia, Federica. “Average Number of Connected Devices in U.S. Households 2020.” Statista, Statista, June 2022, https://www.statista.com/statistics/1107206/average-number-of-connected-devices-us-house.
Western Digital, the Western Digital design, the Western Digital logo, SanDisk, SanDisk Professional, WD, and MyBook are registered trademarks or trademarks of Western Digital Corporation or its affiliates in the US and/or other countries. All other marks are the property of their respective owners. Product specifications subject to change without notice.
© 2023 Western Digital Corporation or its affiliates. All rights reserved.
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