Siam City Insurance becomes FWD General Insurance

Siam City Insurance’s successful rebranding as FWD General Insurance was announced at a press conference led by Bob Wouters – CEO (second from the left) and attended by Khun Kulvat Janvatanavit – Director, Khun Vorada Thangsurbkul – Independent Director and Khun Natdanai Indrasukhsi – Director

Bangkok, 16 October 2020 – Siam City Insurance (“SCI”), general insurance provider in Thailand founded in 1948, has changed its name to FWD General Insurance Public Company Limited (“FWD General Insurance”) and has rebranded accordingly. The rebrand follows the acquisition of Bangkok-based SCI in December 2019.

SCI’s policies will be underwritten and delivered by FWD General Insurance, leveraging its best-in-class insurance platform and extensive experience to enhance existing operational capabilities and better serve the evolving needs of customers in Thailand with a strong focus on digital insurance.

FWD General Insurance is a part of the digital general insurance offering of bolttech, an international insurtech business under the Pacific Century Group alongside FWD Insurance.

Bob Wouters, CEO of FWD General Insurance, Thailand, said, “We’re thrilled to build out our general insurance business with this rebrand and look forward to creating a new and exciting insurance experience to help more people in Thailand protect things they value.”

Existing customers of SCI are not affected by the rebrand and will continue to receive protection, benefits and customer services in accordance with the terms of their policies, honoured by FWD General Insurance.

Should customers have any questions or require any information, they can contact our call centre at 02-202-9500, Monday to Friday, 8.30am – 5.00pm. Email:


– Ends –


Notes to editors:


New corporate name (Thai) บริษัท เอฟดับบลิวดีประกันภัย จำกัด (มหาชน)
New corporate name (English) FWD General Insurance
New corporate logo
Date of change  29 September 2020


For further information, please contact:

Jidapa Parry

TQPR (Thailand) Co., Ltd.

Phone +66 (0) 2260 5820 ext. 114 | Email


About Siam City Insurance

Siam City Insurance (SCI) is an established general insurance business founded in 1948 by Praya Tonavanikmontri (Mr.Visut Tonavanik), a former Minister of Finance, offering the Thai market a number of general insurance products. In 1994, the major shareholder changed to Siam City Bank Pcl. and it was renamed as Siam City Insurance Co., Ltd. In 2012, Siam City Insurance Company Limited was converted into a Public Company Limited. Siam City Insurance Company Limited converted into Public Company Limited to be in accordance with the Public Company Limited Act B.E. 2535 (amended B.E. 2551).

About FWD Insurance

FWD Insurance spans Hong Kong & Macau, Thailand, Indonesia, the Philippines, Singapore, Vietnam, Japan and Malaysia, offering life and medical insurance, general insurance, employee benefits, Shariah and family takaful products across several its markets.

FWD is focused on creating fresh customer experiences, with easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD aims to become a leading pan-Asian insurer that changes the way people feel about insurance.

Established in Asia in 2013, FWD is the insurance business of investment group, Pacific Century Group.

For more information please visit WWW.FWD.COM

About bolttech

bolttech is Pacific Century Group’s international insurtech business. A unique model integrating three capabilities including device protection, insurtech exchange, and digital insurance, bolttech’s mission is to build the world’s leading, technology-enabled ecosystem for protection and insurance.

bolttech launched in Asia in 2020 and is present across Asia, North America and Europe, including in Austria, Hong Kong, India, Indonesia, Italy, Malaysia, the Philippines, Singapore, Taiwan, Thailand, Vietnam, and the United States.

For more information, please visit

Posted in